Marketing Excellence e learning
Understand the concept of marketing and its evolution, the environment of marketing function, and the role of marketing function in the organization.
Modules : 12 Durations : 20-30 mins.
|Introduction to Marketing||Understand the concept of marketing and its evolution, the environment of marketing function and role of marketing function in the organization|
|Marketing Strategy||Understand the overview of Marketing Process, marketing Strategy & marketing plans (Marketing Mix) and marketing activities (Execution of Strategy and Plans)|
|Market research||Understand market research process and how it is used to analyze consumer markets and business Markets as well as to analyze competition|
|Segmentation, Targeting and Positioning (STP)||Understand core concepts such as Market Segmentation (Niche Marketing, Customization & Personalization), Target Marketing and Positioning|
|Branding||Understand concept of Brand Equity and Brand Positioning|
|Shaping up the Offerings (Creating Value)||Understand the process of setting up the product strategy, designing & managing services and developing pricing Strategies|
|Making the offerings available (Delivering Value)||Understand important aspects of product decisions related to delivering value such as availability Utility (Place Utility + Time Utility), distribution, retailing logistics|
|Integrated Marketing Communication (Communicating Value)||Specific needs of communicating for marketing including managing mass communication and managing personal communication|
|Tapping the world of Internet for Marketing||How to use technology for effective marketing such as creating online presence, selling online and use of social media|
|Sales Function||Understand the process of selling, nuances of B2B sales, B2C sales, and improving effectiveness of selling and negotiations|
|Services marketing||Understand the nature of service offering, nuances of marketing the services and managing customer satisfaction in services|
|Getting ready for future||Current trends, technical, social impact of marketing as well as financial implications of marketing efforts.|